Sneaker Art
As a DevOps engineer on Sneaker Art, a mobile game with 42 million downloads and 20K daily active users, I was responsible for maintaining and updating SDKs, adding advertisements between levels, adding new shoes to paint, and conducting A/B testing. I also ensured that the game was compatible with old iPhones and most Android versions.
One of my key accomplishments was increasing user engagement and revenue by adding more advertisements between levels. Unlike what one might think, having intrusive ads between levels increased player retention. Intuitively, and as evidenced by the negative comments on the Apple App Store, players would like to see fewer ads. However, data showed the opposite, a clear case of data-oriented decision-making. As a result of my updates and A/B tests, users were playing the game for longer and generating more revenue for the company.
Links to the game:
- Google Play Store: https://play.google.com/store/apps/details?id=com.majorfrank.sneakerart
- Apple App Store: https://apps.apple.com/fr/app/sneaker-art/id1515696634
TapNation website: https://www.tap-nation.io/games/
Players can finish a shoe in about a minute, but skippable ads encouraged them to play for longer.
The game's opening screen shows the shoe store selection and the passive revenue at the top.
Players are free to use any colors, but a model is shown to provide guidance for achieving a maximum 5-star rating.
After painting, players tie their shoe laces.
Players receive a score based on their precision and color choices.
At the end of the level, players are rewarded with in-game currency, which can be used to unlock more shoes and different paint colors.